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November 11, 2026 | 9:00 a.m. – 10:00 a.m.
HR plays a critical role in organizational success, but does the rest of the organization recognize its impact? According to McLean & Company research, only 38% of non-HR employees view HR as a partner in planning and executing organizational strategy.
HR professionals know the value they bring, but communicating that value to leadership, employees, and other key stakeholders can be challenging. It's not enough to simply highlight HR's activities. The key is demonstrating how HR's work contributes to meaningful business outcomes.
Join ASE and McLean & Company for this webinar, based on McLean & Company research, to explore practical strategies for increasing the visibility, credibility, and perceived value of HR across your organization.
During this webinar, you'll learn how to:
Identify key audiences and understand what they value most from HR.
Communicate HR's contributions in ways that resonate with organizational leaders and employees.
Develop compelling messages that connect HR initiatives to business priorities and outcomes.
Select effective marketing tactics to increase awareness and support for HR.
Measure the effectiveness of your efforts and strengthen HR's reputation as a strategic business partner.
ASE Members: Complimentary
Non-members: $49
This program has been submitted for 1 general credits hours toward PHR, SPHR and GPHR recertification through the HR Certification Institute (HRCI) as well as 1 recertification credit hours (PDC) toward SHRM-CP and SHRM-SCP through the Society of Human Resource Management (SHRM). The use of these seals is not an endorsement by HRCI or SHRM for the quality of the program. It means that this program has met the HRCI's and SHRM's criteria to be pre-approved for recertification credit.
HR plays a critical role in organizational success, but does the rest of the organization recognize its impact? According to McLean & Company research, only 38% of non-HR employees view HR as a partner in planning and executing organizational strategy.
HR professionals know the value they bring, but communicating that value to leadership, employees, and other key stakeholders can be challenging. It's not enough to simply highlight HR's activities. The key is demonstrating how HR's work contributes to meaningful business outcomes.
Join ASE and McLean & Company for this webinar, based on McLean & Company research, to explore practical strategies for increasing the visibility, credibility, and perceived value of HR across your organization.
During this webinar, you'll learn how to:
Identify key audiences and understand what they value most from HR.
Communicate HR's contributions in ways that resonate with organizational leaders and employees.
Develop compelling messages that connect HR initiatives to business priorities and outcomes.
Select effective marketing tactics to increase awareness and support for HR.
Measure the effectiveness of your efforts and strengthen HR's reputation as a strategic business partner.
ASE Members: Complimentary
Non-members: $49
This program has been submitted for 1 general credits hours toward PHR, SPHR and GPHR recertification through the HR Certification Institute (HRCI) as well as 1 recertification credit hours (PDC) toward SHRM-CP and SHRM-SCP through the Society of Human Resource Management (SHRM). The use of these seals is not an endorsement by HRCI or SHRM for the quality of the program. It means that this program has met the HRCI's and SHRM's criteria to be pre-approved for recertification credit.
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November 11, 2026 | 9:00 a.m. – 10:00 a.m.
HR plays a critical role in organizational success, but does the rest of the organization recognize its impact? According to McLean & Company research, only 38% of non-HR employees view HR as a partner in planning and executing organizational strategy.
HR professionals know the value they bring, but communicating that value to leadership, employees, and other key stakeholders can be challenging. It's not enough to simply highlight HR's activities. The key is demonstrating how HR's work contributes to meaningful business outcomes.
Join ASE and McLean & Company for this webinar, based on McLean & Company research, to explore practical strategies for increasing the visibility, credibility, and perceived value of HR across your organization.
During this webinar, you'll learn how to:
- Identify key audiences and understand what they value most from HR.
- Communicate HR's contributions in ways that resonate with organizational leaders and employees.
- Develop compelling messages that connect HR initiatives to business priorities and outcomes.
- Select effective marketing tactics to increase awareness and support for HR.
- Measure the effectiveness of your efforts and strengthen HR's reputation as a strategic business partner.
ASE Members: Complimentary
Non-members: $49
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This program has been submitted for 1 general credits hours toward PHR, SPHR and GPHR recertification through the HR Certification Institute (HRCI) as well as 1 recertification credit hours (PDC) toward SHRM-CP and SHRM-SCP through the Society of Human Resource Management (SHRM). The use of these seals is not an endorsement by HRCI or SHRM for the quality of the program. It means that this program has met the HRCI's and SHRM's criteria to be pre-approved for recertification credit.
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