As a manager, you know that telling an employee what to do goes only so far. To get the most out of your workforce, you need to build engagement. Business writer Lauren Keller Johnson sat down with Aubrey Daniels and James Daniels, authors of Measure of a Leader: An Actionable Formula for Legendary Leadership, to get their advice on crafting an engaged workforce. Engagement, they point out, is not simply a question of working longer or harder; rather, an engaged employee is one who demonstrates commitment, initiative, and a holistic understanding of the company's needs. This article presents the Daniels brothers' seven steps for generating engagement and initiative in your employees.