As a leader, your job is to motivate others to achieve your vision. That means you need to be able to communicate your vision to a wide audience in a way that they can understand, relate to — and ultimately believe in.

Your audience comprises anyone who will be affected by the outcome of your vision. These stakeholders may include: supervisors, peers, colleagues in other parts of your organization, and direct reports, as well as suppliers or vendors, shareholders, and even customers. Although each of these people may react differently to your vision, everyone needs to be properly aligned and focused on achieving the common goal.

How do you achieve this alignment? Effective communication.